what we stand for
why wine lovers should care
members
contact us
retail supporters
industry supporters
press releases
press releases
news articles
wall of shame
documents
events
 


Specialty Wine Retailers Association swra
swra home page swra about page swra join swra news swra vippps page swra donate page swra newsletter page swra shipping map swra blog
SWRA - Wine Without Borders

Wine Retailing 2008: Change & Opportunity
A Specialty Wine Retailers Association Symposium
~

DATE: Wednesday, February 27
WHERE: Santa Rosa, Sonoma County, California
LOCATION: Kendall Jackson Wine Center
SPONSORS: Kendall Jackson & Specialty Wine Retailers Association

The 2008 Symposium was a great success, selling out 70 registrations in less than 60 days, and we'd like to thank everyone who came out to support this first effort. Below you will find the day's schedule, as well as several of the presentations made at the event in pdf format for your downloading pleasure.

Details for the 2009 Symposium will be posted later in the year. If you have ideas you'd like to hear discussed, please shoot me an email with the topic you're interested in [link to tom email], and if you are interested in joining us, be sure to sign up for our newsletter.

 


TOPICS COVERED

Direct Shipping Laws & You

If you have any interest in sending wine to customers outside of your zip code, you won't want to miss this informative opening session that will feature a plain English overview of the Granholm V. Heald Supreme Court ruling and how it relates to retailers and how it is being used by opponents of retailer-to-consumer sales as well as those who are fighting to allow retailers to legal engage wine lovers.

Retailers, Distributors, and Wineries…Oh My: The Politics of Retailer-to-Consumer Shipping
A diverse panel of industry experts, including a retailer, a lawmaker, an SWRA member and a lobbyist will outline and discuss current legislative challenges with respect to wine and interstate commerce. Session will include the latest information on shipping laws for all 50 states, including a review of pending decisions.

Yesterday, Today, Tomorrow: Wine Retailing 2.0
Successful Internet wine retailers including will share ideas and discuss strategy for driving on-line sales. Learn about the latest tools and technologies to assist in setting up e-commerce solutions and find out how these tech savvy merchants are able to deliver outstanding customer service in an Internet environment.

Potato, Potahtoe: Exploring The Difference Between Web and Brick & Mortar Buyers
Explore research and findings on the identified differences between the buying habits of On-line vs. Brick & Mortar customers; as well as tips and techniques for servicing both sales environments effectively.

It's the Law, I Think…: What Every Wine Shipper Should (But May Not) Know About Compliance
Representing each facet of delivery, this informative panel knits together logistics, regulations and reporting to offer a multi-pronged look at compliance -- past, present and future -- and how it applies to you, your business and your customers.


PRESENTATIONS (PDF)

Opening Statements

Shipping Compliance Presentation by Jeff Carroll of six 88 Solutions

BevMo Bricks and Clicks Presentation

Nielson Company Presentation on Consumer Direct Wine Purchasing

Compliance Presentation by John Hinman, SWRA General Counsel




kj wine center

Contact Us     |      915 L Street, Suite 1000, Sacramento, CA 95814      |      ph:  707-935-4424      |      fx:  707-939-7770